Chanel has entered the “clean” beauty category. Today, the company is launching No. 1, a skin care and makeup collection formulated with up to 97% of ingredients derived from natural origin. The key ingredient in the line is camellia, a flower grown in Chanel’s fields located in France. The camellia, according to company lore, was the favorite of Coco Chanel herself. Moreover, it is one of the few flowers to bloom in winter. Chanel says its researchers have harnessed camellia’s resilience in its new formulas.
According to Chanel, the skin care serum improves quality of skin, diminishing the appearance of wrinkles by 25%, visibly refining the appearance of pores by 25% and increasing elasticity by 25%. According to Chanel, skin feels 81% more comfortable and appears 54% more radiant.
No. 1 includes foundation ($70), fragrance mist ($110), eye cream ($110), revitalizing cream ($110), powder-to-foam cleanser ($55), revitalizing serum-in-mist ($95), lip and cheek balm ($45) and revitalizing lotion ($60).
At its open-sky laboratory in Gaujacq, France, Chanel oversees more than 40 hectacres of land devoted primarily to camellias. It is managed based on the principles of agroecology and agroforestry in order to preserve local biodiversity.