“Final preparations for the launch of our first range are on track. We have assembled an impressive line-up of agencies to tell our unique story and reach new customers with cost-effective and impactful strategies,” said chief executive Alexis Abraham
Cellular Goods PLC (LSE:CBX) said it appointed a consumer public relations consultant and a roster of specialist consumer advertising agencies to support the launch of its inaugural cannabinoid (CBD) product ranges.
The UK-based provider of premium consumer products formulated with lab-made cannabinoids plans to make its skincare and ingestible product ranges available to purchase from early December 2021, backed by a comprehensive marketing campaign, building to a full omni-channel launch at the start of February 2022.
Public relations agency Good Culture has been appointed to drive brand and product awareness for the launch of its skincare and ingestible product range, with consumer product agencies Cream, Rakuten, Climb Online and Numberly hired for digital advertising, content marketing and sales promotion.
Cellular Goods said the product launch timings are in-line with industry best-practice whereby new beauty and wellness products typically go on sale early in the year to coincide with consumers’ focus on self-care and forming positive habits, as well as avoiding the hyper competitive pre-Christmas rush where return on ad spend is poor for new entrants.
Chief executive Alexis Abraham said: “Final preparations for the launch of our first range are on track. We have assembled an impressive line-up of agencies to tell our unique story and reach new customers with cost-effective and impactful strategies.
“It was essential to me in the selection process that they were able to grasp and communicate Cellular Goods’ vision of becoming the most innovative listed wellness company, one that distances us from CBD 1.0 and captures the full promise of our development pipeline. I look forward to unveiling our products as we race towards the launch.”