Indie beauty brand Wo Skincare talks sustainability, personalisation and expansion plans – CosmeticsDesign-Europe.com
Launched in August 2020, Wo Skincare provided a small differ of multifunctional Daily facial lotions and lively serums, designed To be used by Males And women in a straightforward two-step routine. Individually packaged in mono-dose by way ofls or blister packs, consumers chooseed relevant SKUs using the mannequin’s on-line pores and skin diagnostics system.
Wo Skincare’s differ was presently out there By itself-mannequin internet website As a Outcome of the agency was direct-to-sho…….
Launched in August 2020, Wo Skincare provided a small differ of multifunctional Daily facial lotions and lively serums, designed To be used by Males And women in a straightforward two-step routine. Individually packaged in mono-dose by way ofls or blister packs, consumers chooseed relevant SKUs using the mannequin’s on-line pores and skin diagnostics system.
Wo Skincare’s differ was presently out there By itself-mannequin internet website As a Outcome of the agency was direct-to-shopper (D2C), although it was presently wanting into partnership decisions to launch on the extreme road quickly.
Constructing a mannequin that strikes amethod from ‘quick magnificence’
Karen Lee Thompson, founder and MD of Wo Skincare, said she developed the mannequin to plug A area of curiosity Inside the Skincare market – sustainable simplicity.
“My dream was to create a mannequin Which might exactly assist people to make everyfactor straightforward,” Thompson informed CosmeticsDesign-Europe.
After 20+ yrs Inside The agency magnificence world, most notably working as An factor of the NPD group for Walgreens Boots Alliance, she said the purpose was to solely produce merchandise for particular shopper wants.
“My job has On A daily basis been about creating NPDs, magnificence improvements. And Every day we’re chasing improvements and launching merchandise – some whether or not The client wants it or not. That complete decade of quick magnificence exactly hit me In The Prolonged time period.”
That was why Wo Skincare had designed its pores and skin diagnostics system and look ated its proof of idea in collaboration with The united kingdom’s College of Bradford pre-launch, she said.
Diagnostics to develop The good ‘Skincare wardrobe’
Wo Skincare’s digital diagnostics system useful merchandise Based mostly on exact-time shopper wants [Image: Wo Skincare]
The internet system created a personalised pores and skin rating for consumers based on eight core considperiodtions, collectively with sebum manufacturing and photo voltaic publicity, amongst completely differents. Using an algorithm designed to look by way of a raft of revealed scientific knowledge, the system then matched lively components and typeulas To Private shopper wants.
Thompson said the diagnostics system was A method for consumers To choose The proper quantity of product, for any given fortnight or month “because your pores and skin is altering On A daily basis”.
“It Relies upon upon way of life, food regimen, the environment, The Key’s To have The power to decide up on these cues. …We’re assumeing like a wardrobe – a pores and …….
