The Black skincare guide — and all the myths busted – The Times

In 2017 the beauty landscape changed for good. Rihanna launched her wildly successful make-up line Fenty Beauty, offering foundation in a range of 40 shades, and other brands scrambled to catch up.

Dija Ayodele, 38, the founder of West Room Aesthetics, the skincare destination for Black women, and author of Black Skin: The Definitive Skincare Guide, is waiting for a similar watershed moment to take place in the skincare industry. “You had a category of Black women who would happily buy make-up, all sorts of foundations and concealers,” she says. “But when it came to actually caring for their skin, they were left out of that conversation.”

If anyone is equipped to helm this skincare revolution, it’s Ayodele. She is also the founder of

Source: https://www.thetimes.co.uk/article/the-black-skincare-guide-and-all-the-myths-busted-89tl6xnvx